Tasting Room

100 Belle Fiore Lane (Formerly 955 Dead Indian Memorial Road) Ashland, OR 97520

Current Hours:


Wednesday & Sunday


Live Music
6:00pm to 8:00pm

12:00pm to 2:00pm & 5:00pm-7:00pm

Pavilion Tasting Room

Visit the Downstairs Tasting Room at Belle Fiore’s Wine Pavilion.  Surround yourself with old-world charm, beautiful Italianate architecture and stunning views while tasting from Belle Fiore’s library of elegant wines.  Opened on September 14, 2013, Belle Fiore’s Wine Pavilion represents the seamless integration of classical architecture, design and culture with state-of-the-art technology and winemaking practices.

The Wine Pavilion offers the Downstairs Tasting Room and the Upper Wine Bar, open Wednesdays through Sundays. Our Downstairs Tasting Room closes one hour prior to winery closure.

We offer two different tasting options.

  1. Tasting our wines in the lower Pavilion Tasting Room ($16 or $12)
  2. Scheduling a private tasting for the Chateau. ($30 or $25)

The upper level of the Wine Pavilion boasts our Upper Wine Bar nestled in the vineyard itself with majestic mountain views. The Upper Wine Bar is always available for viewing when we are open. Wine service and food pairings in the Upper Wine Bar are available Thursday through Sunday with live music every evening. (See our music schedule on our Events page).

Please note: Our principal business is producing distinguished wines.  We offer selected food items to enhance your wine-tasting experience and are not a restaurant.  Our menus are offered with limited hours and food pairings.  Our kitchen shuts down 30 minutes before close, so limited menu options are available during those times.  We appreciate your patience and understanding.